Fashion Perception

— Let's trick ourselves in an ethical way

Today, I came across Amazon Prime Wardrobe. It's what Trunk Club is known for: a box of clothing is sent for you to try and you return what doesn't work. I'm so glad clothing shopping has become more humane. Remember the days where you had to compete for parking spots at the mall? Then get inside, you had to compete for dressing rooms. Only 5 items at a time. Then you had to wait in line at checkout. I remember being exhausted after visiting a couple shops.

Trying on clothing is the most laborious part. I swear, there's something in all dressing room mirrors that make me look disproportionately bottom heavy. I never feel bad about my body, but whenever I step in a dressing room, I do. Maybe that's part of the marketing scheme--lower my self esteem so I'll cover up with clothing.

I've never shopped for clothing online. Will it fit? My initial reaction is that it probably won't. At least I can comfortably discover that at home, without the hassle of salespeople or a critical mirror. If malls keep disappearing and all shopping moves online, the internet will be the only option.

Will people buy more clothes? Or will they be satisfied to the point that they won't buy more than they need? Most shops have a strategy of getting you to buy, quickly, without consideration. The merchandising and ambiance are designed for impulse purchasing. They'd rather you not mull over anything, especially in an environment like your home.

This might be the answer to sustainable fashion. There will always be people who need throwaway outfits, a shirt they'll wear once for a night out. Those items can be returned, manufacturers will have less incentive to produce throwaway fashions. Perhaps there will be less impulse buying. There's a higher cost to manufacturers for making subpar clothing that people end up throwing away or donating.

My husband told me about a classmate of his that would wear only new clothing. She thought she had concealed the tags well but everyone could see them. Not that I haven't returned anything that I've worn, but in this case, it's a total fail. It's the best example of being your own worst enemy. She's tricking herself in front of everyone.

So much of fashion is about self perception. I remember when a chain clothing store decided to lower their sizes. So a size 5 became a size 4. But the garment was still a size 5. Because their sizes were 'smaller', people felt more confident shopping there. The advantage went away when other shops lowered their size numbers as well to boost customer self esteem.

Why does the environment have to suffer in our management of self perception? There should be a technologically advance way to trick ourselves into thinking we're attractive.

In that case, I do support fake likes and fake followers. They're far more eco-friendly.



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